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Start Date: 27-07-2018
End Date: 16-08-2018

The first hour after a baby is born is often referred to as the “power hour.”


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The first hour after a baby is born is often referred to as the “power hour.”

What happens in an hour can make all the difference. Putting newborns to the breast within the first hour of life can make the difference between life and death.

● The first vaccine to a child is colostrum ( a sticky yellow-white substance yielded by the mother's breast soon after birth which is rich in antibodies and essential nutrients) which is found in mother’s milk. Every newborn should be given this liquid gold in the first feed because there is no substitute to mother’s milk colostrum.
● Feeding colostrum in the first hour increases the likelihood babies will continue to be breastfed which gives them a head start in the "race against malnutrition".
● Skin-to-skin contact with the mother immediately after birth helps babies to form bonding with the mother well and also latching correctly.
● The feed in first hour after birth helps in building the immunity of the infant.
● It also confers benefits to the mother, such as improved lactation and less loss of blood.
● Breastfeeding within first hour of birth can prevent loss of 1 out of 5 early child deaths.

Statistics show, out of 1.4 million children who take birth in Madhya Pradesh every year, only 4.8 lakh children get lifesaving milk (colostrum) immediately after birth, while 9.2 million children are deprived of it.

World Breastfeeding Week is observed in the first week of August to focus attention on the promotion and support of breastfeeding. The slogan of World Breastfeeding Week (WBW) 2018 is Breastfeeding: Foundation of Life.

In the same series, Women and Child Development Department, Madhya Pradesh is organizing a contest to find reasons “why breastfeeding is not being practised within the first hour of birth nowadays? and what are the solutions to overcome it?”.

You are invited to participate in the contest and submit your entries in the following format:
● Reasons (why breastfeeding is not being practised within the first hour of birth
● What is the Solution

The top 10 justified reasons will be given a prize of Rs 1000/- each.

Terms & Conditions:
● Participant’s name, district, email address along with phone number must be submitted.
● The last date for final submission is August 15, 2018.
● Any resident of the state can participate in this competition.
● Only one entry per person will be accepted.
● Please upload your entry in MS Word / PDF or JPEG format.
● You are supposed to state reasons along with effective solutions.
● Submit your entry in maximum 100 words.
● Answers will be accepted in both Hindi and English languages.
● Entries with incomplete profiles would not be considered.
● You can log in to, for further information related to this topic.
● All entries would be judged by a committee constituted by the Women and Child Development Department. The decision of the committee would be final.
● The selected entry and its copyright will be the property of the department and any changes deemed fit to improve the same will be undertaken.
● By registering for participation in the contest, the participant(s) warrant that:
a) They have complied with the entry conditions;
b) Their entries are original;
c) Their entry does not infringe any Intellectual Property Rights of any third party.

All Comments
Total Submissions ( 35) Approved Submissions (34) Submissions Under Review (1) Submission Closed.
34 Record(s) Found

Sanskriti sharma 2 years 1 month ago

जन्म के 1 घंटे के भीतर स्तनपान ना करा पाने का मुख्य कार
इस समस्या का मुख्य कारण है कम उम्र शादी और उसके कारण बालिकाओं कम उम्र में मां बन जाती है यह कारण समाज की स्थिति साफ दिखाता है कि आज भी संवैधानिक अधिकार नियमों के बावजूद बाल विवाह जैसी कुप्रथा प्रचलन में है


Mohan Meghwal 2 years 1 month ago

"जन्म के एक घंटे के भीतर स्तनपान ना करा पाना”- कारण व समाधान
प्रविष्टि अपलोड - PDF
नाम - मोहन मेघवाल
जिला का नाम - सिरोही
पता - गांव बावली, पोस्ट नवारा, वाया कालंद्री, जिला सिरोही, राजस्थान, भारत
पिन कोड - 307802
ईमेल -
मोबाइल नंबर - 91 8890198527


yogesh gopinath gawand 2 years 1 month ago

शिशु के जन्म का पहला घंटा बहुत ही “महत्वपूर्ण” होता है।माँ का स्तनपान शिशु के स्वास्थ्य के लिए बहुत ही आवश्यक है
जन्म के एक घंटे के भीतर स्तनपान ना करा पाना”- कारण व समाधान ...मैंने पीडीऍफ़ फॉर्मेट में ATTACH किये है ।


sangram tarai 2 years 1 month ago

Thanks for Awesome Contest team. Here are my Suggestion regarding problems n solution for Breastfeeding with in one hour of born of new child. Hope u like it.
Sangram Tarai
Mob- 8462058488
Add- Shanti Power Guest house
Ucchibithi, Mahoda
Champa , Chattisgarh
Pin- 495671