The One District One Product (ODOP) initiative aims to promote district-specific products, strengthen local entrepreneurship, enhance branding, and improve market access for artisans and MSMEs.

Madhya Pradesh is a land of rich heritage, skilled artisans, and unique district-specific products. Under the One District One Product (ODOP) initiative, each district tells a story of tradition, craftsmanship, and entrepreneurship.

Join the “My District, My Pride – ODOP Reel Challenge” and showcase the pride of your district to the nation!

Objectives

- Is to promote awareness about ODOP products in both the states
- To engage youth and students in local economic storytelling
- To generate authentic digital content for state-level promotion
- Strengthen collaboration between MyGov National and State MyGov units
- Encourage pride in district-level entrepreneurship

Participation Guidelines:

Participants including students, young entrepreneurs, content creators, and citizens will be invited to create a 30–60 second Reel showcasing their respective district’s ODOP product.

The Reel should highlight the product’s uniqueness and heritage, briefly explain its production process, capture the story of the artisans or entrepreneurs associated with it, and emphasize why the product deserves wider recognition at the national level.

1. Eligibility: Open to all Indian citizens.
2. Your Reel must showcase: Madhya Pradesh ODOP product from your district.
3. Duration: Typically, 1 minute (60 seconds) or up to 90 seconds.
4. Format: MP4 format, portrait mode (9:16 ratio), high resolution.
5. Content: Must be original, not previously published.
6. Submission: Submit the link on the MP MyGov portal; the video must be publicly accessible (e.g., YouTube, Instagram).
7. Language: Hindi, English, or any regional language (captions are recommended).
8. Guidelines: The content must not be offensive or hurt sentiments of any religion, caste, gender, or community.
9. The submission must be original content created by the participant and should not infringe upon any third-party copyright or intellectual property rights.

Gratification:

- Top 10 entries will be awarded with Memento & Digital Certificates.
- Selected winners will be facilitated by Madhya Pradesh Industrial Development Corporation (MPIDC) under the Department of Industrial Policy and Investment Promotion, Government of Madhya Pradesh